March SCAS Luncheon with Mercedes Soler

Login Join us for an enlightening afternoon with Mercedes Soler, the dynamic president and owner of Solmart Media LLC, as she shares invaluable insights into the vibrant and rapidly growing Hispanic market in the United States, with a particular focus on our local community. Founded alongside her husband Tomás Martínez, Solmart Media LLC is at the forefront of Spanish radio and digital media in Sarasota, Florida. With a mission to entertain, inform, educate, and elevate its underserved community, Solmart Media operates two FM and one AM radio stations, reaching an audience of approximately half a million Hispanics across 9 counties. Mercedes Soler, an advocate for community outreach and empowerment, oversees editorial content, outreach, advocacy, marketing, public relations, and production efforts for non-profits, in addition to spearheading internship and mentoring programs. This event promises a deep dive into the significance of targeting the Hispanic market, highlighting strategies for effective engagement and the potential impacts on businesses and community initiatives. Whether you’re a local entrepreneur, marketer, community leader, or simply interested in the shifting demographics of our area, this presentation will offer valuable perspectives on connecting with this influential market segment. Don’t miss this opportunity to gain a deeper understanding of the Hispanic market’s role in shaping the future of our community. More about Mercedes Mercedes Soler is co-owner of Solmart Media, a Spanish radio and digital media company in Sarasota. Previously, she spent 25 years as a Spanish language correspondent with Univision, an anchor for CNN Español, and a columnist for El Nuevo Herald. She is the recipient of 5 Emmy Awards and one Peabody. Login